Friday, October 07, 2005

Record breaker

Official figures now show the Sony PSP to be the most successful console launch ever in the UK, a whopping 185,000 were sold in the first weekend of its release. At first people were sceptical of Sony’s own figures but these have now been clarified by Chart-Track among other independent sources. Adding to that success 9 of the 10 slots in the games charts were filled by PSP titles. The games press are heralding Sony’s Marketing strategy and savvy with the timing of the launch, the anticipation of the British public for the machine coupled with this countries current obsession with gadgets being another major factor of the launch success. Sony’s new slick hand held revelation sold twice the amount of the gimmicky Nintendo Ds which sold 87,000 units in its first weekend. Personally I see it as Sony giving the gaming public more of what they want and demand these days, top games on the move with the ability to watch movies and play music, something the quirky Nintendo Ds cannot do.

1 comment:

Shep said...

Just heard a thing on Radio 1 (so it must be true, right?) that said that due to the new 'Nintendog' (geddit) craze on the DS, in the US of A it's well outselling the PSP console.

Bit of a blow, no, what with that and the virus thingy that's disabling them...